Oct 2, 2014
In this episode of the SuccessLab Podcast I’m in The Lab with Tim Paige, the Conversion Educator at LeadPages and the Conversion Cast podcast. We talk about how to effectively use LeadPages to convert leads, build your email list, and lead potential customers into the sales funnel.
This week’s Biz Hack: It’s all about media kits - whether or not you need one and if so, what to include in it. Media kits are great to have on hand, particularly online where they can easily be downloaded. The goal of the media kit or press kit is to provide the media with enough information that they might need to report about you and your company. Creating an online “Press Room” can really help the media to tell your story. Typically the contents of the media kit will include:
Action Item: This week's action item is to start pulling together the components of your media kit. Even if you don’t have an immediate need to reach out to media, it’s great to go through this process. It will sort of force you to polish your look - you might notice your bios or About page need refreshing, or you might realize you some professional photography. So work on getting your media kit or press kit together. Quote of the week: “Whatever the mind can conceive and believe, the mind can achieve." - Napolean Hill Next week we’re in The Lab with Mignon Gould, the founder of The Chic Spy. We talk about how she grew the traffic on her website and created a great community around it. Be sure to tune! Until then, have prosperous week!