Jul 29, 2014
In this episode, I’m in The Lab with Stjepan Alaupovic, he is the creative director for an online video marketing agency based in NYC. We talk about why video marketing is so powerful, how to make videos more discoverable and which platforms are best to use.
Highlights from the conversation:
This week’s Biz Hack: Last Thursday Google quietly rolled out it’s latest change to its local ranking algorithm, which many are calling “Google Pigeon.” How does this impact search? Well it primarily impacts local search results, and fairly significantly. Though still too early to tell it could help or hinder small businesses who rely on local search. One thing that is apparent is local directory sites have gotten a big boost. Now sites like Yelp, Urbanspoon, TripAdvisor and OpenTable are showing up as the top results. You may want to spend some time being sure your business profiles on these sites are accurate and up to date. Also be sure all of your contact information is there.
The other main focus of this update is Google Maps and Google+. Get listed on Maps if you aren’t already and if you don’t have a business page set up on Google+, be sure to do that. Shannon Hernandez, the Google+ rockstar who was on the show last week, released a post reminding business owners to audit the keywords they have listed for their business Google+ page. Try to weave your keywords and location into your tagline and introduction (Google+ calls it “Your Story”) as much as possible without blatantly stuffing it, which can have a negative impact.
Your website will also come into play of course. If local leads are important to your business, you’ll want to revisit your keywords here too.
Action Items: Set up your or update your Google+ page, audit your website to be sure you’re targeting the right keywords, and finally get over to Google My Business to get your business listed on Maps. It walks you through everything you need to do become more discoverable in Google’s local search. I’ll put a link in the show notes.
Quote of the week: “Being aware of your fear is smart. Overcoming it is the mark of a successful person.” Another Seth Godin great
Next week we’re in The Lab with Chris Grabe, a fellow SuccessLabr, a realtor, and co-founder of Resource Phoenix and Localati. We talk about community building and how important it is to growing a business. Be sure to tune in! Until then, have prosperous week!