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The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success

Aug 25, 2014

The SuccessLab Podcast: Episode 17

Welcome to the SuccessLab Podcast episode #17. In this episode, I’m in The Lab with Robin Bramman, CEO at Robin Bramman International. She is a business brand and digital strategy coach and works with businesses and personal brands.

Interview highlights:

  • Many believe branding is only a visual representation of a logo, but in fact, it is the set of all experiences that customers will experience about you and your company.
  • In developing a brand, Robin suggests always starting with the 'Why' and the three C's: clarity, consistency and connectivity (and sometimes a 4th – courage!)
  • Bootstrapping tips for entrepreneurs just getting started:
    • Be careful not to spend a lot of money initially - pace yourself financially
    • Get some brand coaching on brand architecture - brand naming, and initial brand positioning (Minimum Bible Brand)
    • Make a blueprint for your brand before you build including intellectual property and other brand protection plans
  • Robin's apps and tools picks: 360 Reach Survey
  • Robin's reading picks:

Get Robin's Branding Tool Set! Be one of the first 10 people to:

  1. Leave a comment below
  2. Like Robin Bramman International’s Facebook page  
  3. Go to and sign up to receive “Brand Strategies Tips and Tactics Newsletter”

Et voilà! You'll receive Robin's Branding Tool Set!

This weeks Biz Hack: The last three episodes have focused on productivity - finding your focus using Warren Buffett’s processtracking your time to see where you could be losing hours, rethinking your to-do list to get more accomplished - so to round out this series on productivity, this week's biz hack offers a few more productivity tips and tools I’ve found helpful. Continue reading...

Action Items: This week, build one new habit that you’re excited about and helps you...continue reading...

Quote of the week: “If you cannot do great things, do small things in a great way.”~Napolean Hill. Next week we’re in the lab with Jenny Poon, she is the founder of eeko studio, and the co-founder of the co-working space Co+Hoots. She is an amazing entrepreneur and has done a lot to create a sense of community. Be sure to tune in! Until next time, have prosperous week!