Jul 21, 2014
In this episode, I’m in The Lab with Shannon Hernandez, authority on G+ extraordinaire, radio disc jockey for a local station Phoenix. He also blogs about Google+ and creative strategies for digital marketing at ShannonJHernandez.com. We discuss all things email marketing.
Highlights from the interview:
- You connect with people and build relationships through email.
- To build your list, network in person and online.
- Ask if you can add them to your email list
- Shannon also used Hangouts on Google+ to list build
- The larger the list and the more value you’re providing, the more likely your audience is to continue to buy from you.
- Pop-up sign-up boxes may be annoying, but they work. He also uses lead pages.
- Offer a free value piece that speaks to your audience’s pain point to get them to opt in.
- Shannon used email marketing to sell his first online course and it sold out in a day.
- Use story to connect with your subscribers and deepen the relationship
Also mentioned during the podcast: Zapier
Biz Hack: This week’s biz hack is all about the power of starting with the Why.
Action Item: Determine your why and a category you can be first in.
Quote of the week: This quote comes from ESPN sportscaster Stuart Scott during his Jimmy V Perseverance Award acceptance speech at the ESPY awards. He has been battling a rare form of cancer for seven years and gave an incredibly heartfelt and inspiring speech. One thing he said stuck with me: “You beat cancer by how you live. Why you live. And in the manner in which you live. So live. Live. Fight like hell.”
Be sure to tune in next week. We are in the lab with Stjepan Alaupovic founder of St. Jepan Media. We talk about the power of online video marketing and how to tap into it. Have a prosperous week!