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The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success


Jun 1, 2014

In this episode, I’m in The Lab with Jimmy Westenberg, editor of Android Guys. We talk about his journey, best ways to pitch your stories or products to Android Guys, how he manages email, and his efficiency tips.

Android Guys is a site dedicated to Android news. They’ve amassed quite a following - more than 107k Facebook fans, 84k Twitter followers and nearly 24k followers on Google+. They cover topics ranging from new Droid apps to product reviews specific to Android and latest news in the Android market.

During the interview with Jimmy Westenberg, we discuss:

  • How he became the editor at Android Guys
  • What trends he’s seeing in the industry
  • How to pitch him products or story ideas
  • What to avoid sending him (and some of his email pet peeves)
  • Some of his efficiency tips and tools.
    • One of which is Google Keep - available on Android, but not iOS. There is a desktop version available though. Seems very similar to Evernote. 

 

This week’s Biz Hack: I talk a lot about email in this podcast because I’m always intrigued by people who can achieve a zero inbox. Unfortunately it’s often tough to achieve, especially when you get unsolicited marketing emails or randomly added to newsletter lists you never subscribed to. There are however, a few tools that can help with these unsolicited emails. 

  • Google’s unsubscribe button in Gmail - this in the header of emails that Gmail detects as unwanted messages. The only downside is it doesn’t lead you through the marketer’s unsubscribe process, instead it sends an automated email to the marketer requesting it remove you from future mailings. 
  • Unlistr - a free app on iOS and Android that allows you to select email senders you don’t want and it automatically unsubscribes for you. The free version lets you unsubscribe from 50 at a time, and if you add it to your Facebook likes or upgrade to the pro account (.99 per month) you can get more. 
  • unroll.me - similar to Unlistr, this one is web based though. It’s a free tool, but does require you to like it on Facebook in order to unsubscribe from more than five emails. The other cool feature is for the emails you actually want to receive you can add them to your “Rollup” which sends you a digest or overview of the subscriptions you received that day. So you get all of these in one email as opposed to five or 10. 

Action Item: This week’s action item is all about goal setting. This is actually the same action item everyone in the SuccessLab mastermind has for this week as well. Write down, and display somewhere you can see these everyday, your 5-year, 2-year, 1-year and quarterly goals. The act of writing them down is power and actually having them in a place you can see them daily allows you to easily check in and ask if what you are working on is truly moving you one step closer to achieving your goal. If it’s not, move it to the back burner or delegate it. So please, please, please…if you don’t already have your goals outlined, please complete this week’s action item. 

Quote of the Week: “Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.” ~ Richard Branson (or is it Sir Richard Branson?)

 

 

In next week’s episode I’m in the lab with Adele Revella from the Buyer Persona Institute. She gives some amazing info on how to gain insights into your potential customers and use that for effective marketing. So be sure to tune in. Until then, have prosperous week!