May 8, 2014
Welcome to the SuccessLab!
In this episode I introduce SuccessLab, how it started and what it's all about. We also talk about look alike advertising, creating buyer personas, and how to use marketing automation tools more for internal project manangement.
Why SuccessLab? Because operating a business comes with a lot of challenges no matter what stage you’re in. The SuccessLab is a safe, honest place where you can share you challenges and find solutions by collaborating with other entrepreneurs.
I started SuccessLab in 2013 as a mastermind group at a co-working space in Phoenix called Co+Hoots. Each month it continued to grow. Today it is an amazing group (one that meets in person and one online) of amazing entrepreneurs. We share our challenges, collectively help each come up with solutions and each leave with an action item we need to complete by the next meeting.
My goal is to replicate the magic that happens within these mastermind meet ups so other entrepreneurs like you can grow your business and break through challenges with ease. I want you to feel empowered, inspired and motivated to take on the world after each episode.
Episodes will include topical conversations with other entrepreneurs about all things related to business - everything from automation to marketing tactics, how to put processes in place, developing buyer personas, hiring, firing, how to ask for more money, and the list goes on. We’ll also have a problem/solution episodes in which I’ll deep dive into an issue and discuss solutions. And finally, I’ll interview different folks in the media to help you learn how you can get media coverage.
Four SuccessLabrs hang out after a recent mastermind to discuss key takeaways from the meeting.
Chris Stark, Digital MGMT
Sean Tierney, Automation Gurus
Vince Baarson, a visual designer
Beth Cochran, Wired PR and SuccessLabr
This week’s Biz Hack:
Buyer persons have been the hot topic of our last few masterminds. If you know how to develop and use them correctly, they can be extremely powerful. For instance, imagine you sold online courses for how to cook paleo. Beyond knowing the age, demographic and that your target audience is likely into strength training, what if you knew minute details that could help you deepen engagement with them? For instance, that they have children, don’t have a lot of time, and there’s an egg allergy in the family. Knowing this you could market a series of videos or a downloadable guide for “Quick and easy, egg-free paleo recipes for the family.”
It’s all about tailoring your products and messaging to specific segments of your audience… you’re problem solving. And when you do that, you appeal to certain pain points specific to them and you speak their language.
You can get more granular than that of course, but that was just a quick example.
Quote of the week: “If failure is not an option, then neither is success.” ~ Seth Godin
Action Item: My action this week is to complete the Resources page on SuccessLabr.com and launch this podcast. What’s yours? I’d love to hear yours. If your comfortable doing so, leave your action item here or call it in here. I’ll be sure to hold you accountable.
Be sure to tune in next week for an interview with Entrepreneur magazine editor Stephen Bronner. We discuss how entrepreneurs can get their story ideas in front of him. Cheers and here’s to a prosperous week!