Oct 2, 2014
In this episode of the SuccessLab Podcast I’m in The Lab with
Tim Paige, the Conversion Educator at LeadPages and the Conversion Cast podcast. We talk about how to
effectively use LeadPages to convert leads, build your email list,
and lead potential customers into the sales funnel.
- Can you tell us a bit more about LeadPages for those
who may not know what it is?
- LeadPages is a platform that allows people to implement the
best marketing materials that work, based on the data that we have.
We've collected over a billion points of data and with that, we’ve
used that to create things like landing pages, click-up boxes or
opt-in forms...tools that allow people not to have to hire a
developer. You can simply put up a landing page in 5 minutes or put
up a sales page in 5 minutes and be ready to go, and know that it’s
going to convert
- How are marketers/entrepreneurs using
- Of the three most popular uses for LeadPages, one would be as
email collection landing pages – using it as a general squeeze
page/landing page kind of thing to get email addresses. The second
most popular would be webinar registration pages. A lot of people
are using it because it converts better than any other webinar
registration pages I’ve ever seen. I’ve converted a lot of people
who were using the general GoToWebinar registration pages, getting
these 10% conversion rates. I’ve said for one webinar, just try
LeadPages and see how that works out, and they get 60% to 70% and
they're blown away. The third thing would be for sales pages. We
have really, really beautiful highly optimized sales pages that
people use, and again it’s so easy to deploy them that you don’t
have to stress out about hiring somebody or going through all that
- Does LeadPages only work for free webinars or does it
work for paid webinars as well?
- I think there's a place for paid webinars for sure. The
beautiful thing, when you're doing something like selling software
or information products, you can do a webinar and give 40 minutes
or an hour of just insane value, have people fall in love with your
brand, fall in love with you, fall in love with your company. Then
when you offer something, and help them do what you just taught
them to do, it's so much easier to get them to get out their credit
card. So use the webinar to sell a paid webinar or series of
- Ok, so you’ve got your LeadPage designed and ready to
go, where do you go from there? How do you drive traffic to
- There are a lot of ways to do this and I think we could do
about 50 podcast episodes just on different ways to drive traffic.
What we’ve been doing that’s really worked for us has been just
focusing on lots of high-quality content. So, if you go to
Leadpages.net, you’ll see we’re constantly posting really
high-quality blog posts. We have all these different channels that
we're creating lots of content for and in doing that, our SEO has
gone crazy. If you're in a particular niche, and you create lots of
content that's going to help your audience, that's going to work
for getting lots of traffic. If you want to get traffic very
quickly, something I'm learning a lot about is Facebook ads. It is
a sweet science though and you should really learn it
well. One way is to send traffic from a Facebook ad to a
webinar registration page, but do it within Facebook (such as in a
tab on Facebook). So, two big traffic generation strategies would
be great content marketing and Facebook ads.
- What are some of your top tips for building an
- The first thing is, if you are not a conversion specialist or a
marketing pro, I would say to start really simple. The big thing
that people tend to do is they feel like they need to put all these
things on a page to create engagement. So, for a landing page, we
think that we need to have a bunch of bullet points that sell
whatever it is that you're giving away or selling, but what we have
actually found, the highest converting landing page that we’ve ever
created was also the simplest. It gives away a 1-page PDF list of
tools. And it has gotten us more opt-ins and more consistent
business results and growth than a page that we created to giveaway
a video course. At the end of the day something simple like a list
of tools is the most valuable thing you can giveaway because it
satisfies people's immediate gratification.
- You talk to a lot of entrepreneurs and experts on your
podcast, the Conversion Cast, is there an interview or strategy
that really stuck out to you?
- Every week! One really strong example is an interview I did with Greg Hickman from Mobile Mix.
Greg shared how to use mobile to improve your webinar attendance.
Using text message reminders. The average person opens a text
within 3 seconds of receiving it. You cannot get that kind of
response from anything else.
- Efficiency tips and tools you love or that are working
- I’m probably a really poor example of this, but I would say, I
am pretty decent at being efficient but I do it in the most
convoluted way of all time. Tt really comes down to a combination
of my iPhone, Google Calendar, Gmail and ScheduleOnce. That is how I schedule all of my
appointments and the podcast interviews, all of my podcast
interviews, all that kind of stuff goes through ScheduleOnce. If
you don’t have an assistant, use that. The most valuable tool
that I've ever gotten, in terms of efficiency, is the word "no." As
entrepreneurs, we have this tendency to want to help everybody. As
you're growing your business, say "no" to a lot of things, which is
- Where can folks connect with you?
This week’s Biz
Hack: It’s all about media kits - whether or not you need
one and if so, what to include in it. Media kits are great to have
on hand, particularly online where they can easily be downloaded.
The goal of the media kit or press kit is to provide the media with
enough information that they might need to report about you and
your company. Creating an online “Press Room” can really help the
media to tell your story. Typically the contents of the media kit
- About Us - This is an overview of your company
similar to your About Page on your website, but more factual.
Include background information, when your company was founded,
where it is headquartered, why it exists, who it serves, and any
notable achievements or awards. It can also include a quote from
the company founder about the company’s vision, or purpose.
- Relevant Bios - This includes bios from
company leaders or founders, which should consist the person’s
role within the company, a brief overview of previous career
experience, any degrees, certificates or licenses obtained, any
awards or recognition received, any memberships or associations
that they may be a part of, or leadership roles, such as serving on
a board of directors or chairing a committee. You can also include
a little bit of personal information as well including, hobbies,
city where they live, marital status, children, pets, favorite
food, or any other information to add a little human element to the
- Fact Sheet - Fact sheets are quick
overviews of your company by the numbers. It is not necessary for
every organization, but would typically contain any pertinent facts
about the company in a “quick glance” layout. An overview that
could be divided into easy to read columns that might include
company name, year founded, key leaders, a list of products or
services, any notable or significant projects completed. Sometimes
fact sheets include financial facts and stats, number of employees,
number of people served, and any other details you wish to
- Latest Press Releases - Include anywhere
from 1-3 of the latest press releases.
- Past Media Coverage - Select the best
pieces from your media coverage and include them.
- FAQs - Frequently Asked Questions page
should be included if it’s relevant to your organization.
- Photos - Photos are a very important part
of any media kit. Be sure to have high resolution, professional
images of any projects, products, leaders and/or founders of the
company. Visuals are so important to the media and the more that
you can offer, the better.
Action Item: This week's action item is to
start pulling together the components of your media kit. Even if
you don’t have an immediate need to reach out to media, it’s great
to go through this process. It will sort of force you to polish
your look - you might notice your bios or About page need
refreshing, or you might realize you some professional photography.
So work on getting your media kit or press kit together.
Quote of the week: “Whatever the mind can conceive
and believe, the mind can achieve." - Napolean Hill Next week we’re
in The Lab with Mignon Gould, the founder of The
Chic Spy. We talk about how she grew the traffic on her website
and created a great community around it. Be sure to tune! Until
then, have prosperous week!